| Home
>> Feeds
Directory >> Business >>
CisionBlog |
CisionBlog
Cision Blog
Helping Communications Professionals Navigate the Evolving Media Landscape
- The social Web as a coral reef
For a while now, I?ve been writing about how public relations professionals can use social metrics such as links, comments and votes on social news sites to determine which blogs and sites represent the most influential voices on a particular topic.
It?s easy to get mired in the muck of all these numbers. So Cision Media [...]
- Targeting the Media QA
Last week, I presented Targeting the Media, a free Cision webinar, with Director of Media Research Valerie Lopez. The webinar examined how to reach the appropriate media and develop relationships with journalists. We received a lot of great questions, some of which we didn?t get a chance to answer during the presentation. We?ve tackled a [...]
- Social Idol: Will number of followers equate to votes?
American Idol contestants provide a case study in social capital
In many of Cision?s free social media webinars, we frequently receive questions about how to get more followers on Twitter, Facebook and other top social networks. My answer usually consists of two parts:
Quality vs. Quantity: It?s not just a numbers game on these sites. There are [...]
- Making a big impression on a tiny screen
Last month, research firm Gartner turned some heads when it predicted that by 2013, smartphones and other Web-enabled mobile devices will outnumber PCs globally. In three years, 1.82 billion people will access the Web on their phones, Gartner says.
Of course, that has major implications for news organizations looking to deliver content to those devices (and [...]
- Things you should be pitching magazines now
Figuring out when to pitch a story is half the battle. Magazine editors constantly remind PR professionals to be conscious not only of deadlines but of the long lead times. Although it?s February and magazine editors may wear snow boots and down jackets to work, once they sit down at their desk, they?re crafting stories [...]
- Free food vs. Tony Kornheiser: a study in virality
Often, people ask us what it takes to make something ?go viral?. Some social media strategists will tell you that online virality, where thousands or millions of people are discussing and linking to a blog post or video at once, is too high a goal for PR and marketing professionals to attain. When the volume of [...]
- The 10 most influential blog posts discussing Google Buzz
In the week since Google announced its newest social Web tool, Google Buzz, bloggers have been doing what bloggers do when a new tool arrives: expressing their excitement, exposing its flaws, debating its significance and impact on competitors, and so forth.
Using the Cision Social Media Dashboard, I analyzed about 200,000 blog posts, tweets, forum posts, [...]
- 5 great social media case studies in pharma
Companies that go looking for reasons not to monitor and engage with social media sometimes wind up with what sound more like excuses: rigid cultures, time constraints, organizational siloes, and so forth. But one common objection that is harder to overcome is fairly specific to the healthcare and pharmaceutical space: an uncertain regulatory landscape.
Despite a [...]
- 5 SEO tips for PR professionals and marketers
Inbound links are basically votes that are cast for your website. Each inbound link is a vote for you and your content, and in this democratized world of SEO the more quality votes you have, the more likely your site will turn up in search results. Here are 5 tips to help you get more quality inbound links to your site.
- Are more companies attracting criticism on the social Web?
One of the most common questions PR professionals ask me is how to deal with criticism of their brands on the social Web. Books, blogs and conferences have been covering the topic of ?social media crisis communications? for 2 to 3 years now, and the advice doesn?t seem to change much: listen, respond quickly, apologize [...]
Newsfeed display by CaRP |
