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Cision Blog
Helping Communications Professionals Navigate the Evolving Media Landscape
- Incorporating new metrics into PR measurement
For some public relations professionals looking to demonstrate return on investment to their clients, the wide range of new metrics available from the social Web can make it tempting to try to make orange juice out of apples. Accustomed to measuring impact online in terms of ?eyeball? metrics like page views and Unique Visitors, many [...]
- Bouncing Back from Steven Slater
This post was written by Phil Kam, Cision Analysis? director of new services who is integrating social media analysis into general PR measurement protocol. Chances are you?ve heard about Steven Slater, the JetBlue flight-attendant-turned-folk-hero when his response to an unruly passenger was picked up by social media. But what did this mean for JetBlue? Let?s [...]
- How much do PR professionals and journalists need each other?
Urban legend will tell you that journalists and PR professionals have a contentious, you-need-me-more-than-I-need-you relationship. For all the horror stories about relationships gone wrong between these two sides, there are always the unknown success stories as well. Cision and Bulldog Reporter recently released a study that polled 1,729 media members ? including journalists, editors, freelancers, [...]
- Newspaper Ad Pricing Remains Aggressive
This is a guest post from Ryo Yamaguchi, Media Researcher at Cision. The question of advertising pricing strategies in the midst of a media industry and larger economic recession has been occupying us and, certainly, our clients, for some time, so we?ve been poring over our print directories back to 2007 to see what sorts [...]
- How Forbes is just like Oprah: magazine staffers required to pen blogs
When Forbes announced earlier this week that it would require all its reporters to pen blogs in addition to their regular duties, I immediately thought of Oprah. Why? I kept picturing the Forbes editor standing in the office, pointing at each staffer and excitedly saying ?And YOU get a blog!? then pointing to the next [...]
- E-readers, mobile apps, and iPads, oh my! ABC modifies circulation reports
This is a guest post from Rachel Farrell, Senior Manager, Print and Online Media. Last week the Audit Bureau of Circulations announced it will start factoring a newspaper?s distribution via branded editions (think: RedEye as a complement to the Chicago Tribune, or Briefing as a complement to The Dallas Morning News) into its total average [...]
- Dipping your toe in the pool and monitoring social media Q&A
Earlier this week I presented Monitoring Social Media, a free Cision webinar, with Senior Vice President of Product Marketing, Vanessa Bugasch. The webinar discussed reasons why it?s important to monitor social media and included a demonstration of how to effectively monitor when something is said about you, understand its impact, and be able to act [...]
- What the growing debate over ?hot news doctrine? means for PR and marketing pros
In the weeks since the Federal Trade Commission released a draft of policy proposals supporting the ?reinvention of journalism? [PDF], the commission seems to have succeeded at what it does best: stoking debate on a sensitive issue, even if that means bringing the ire of bloggers on itself as its proposals (don?t make the mistake [...]
- Powerful Endorsements: Celebrity v Social Media
Celebrity endorsements attract a lot of attention. How much attention, you ask? A women?s razor commercial posted on YouTube garnered 400 views a month while a women?s hair removal cream commercial featuring Alyssa Milano racked in more than 3,600 views a month. That?s four times more exposure, but adding the contract payout to production expenses, [...]
- Selling Social Media to the C-Suite
You already know that social media is a very powerful and cost-effective tool. But if your C-suite doesn't fully "get" it, pitching social media to them might feel like an intimidating, uphill battle.
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