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  • WSJ Interviews Stephen Hanson on Creating Buzz
    The Wall Street Journal interviews Stephen Hanson, founder of B.R.Guest Restaurants in New York. Here’s a take from New York on building a business and on what’s important in these difficult times.  Specifically, note his response on how to create Buzz in a world as tough as restaurants in New York.  It’s about viral marketing and [...]

  • Google SEO and Web Design
    I posted a little while ago on the subject of Google’s website design and what we could learn from it. Today’s post is about designing your website with Google and SEO in mind. So here it is. 7 tips on how your web design choices can get you better rankings in Google. 1. Unique titles and descriptions Allow [...]

  • Aristotle?s Website part II
    'Take an axe to your website' The most common example used to demonstrate the Aristotelian approach to design is an axe. Given that a website plays such a crucial role in business these days, the example is the better of the two. (see part I)

  • Aristotle?s Website part I
    Aristotle's thoughts on design came up in a book I was reading and I decided that if Mozart can design a website then so could Aristotle.

  • Are your customers on the Internet?
    You can bet your very last Euro on it. 69% of Irish people are regular Internet users and 50% of Irish consumers look for advice online before purchasing.

  • Can we learn from Google?s website design?
    This post is about lessons we might be able to learn from Google’s web design.  If you are  more interested in web design for better rankings in Google, that’s fine too.  Try this post: Google SEO and Web Design. The Google web design is basically a blank white page with a logo written in bright colours and a search [...]

  • Web Content Copywriting
    Websites, succeed or fail based on how cool they look, right? The other day I read this post on Bob Bly’s copywriting blog: Web Copywriting: Ted Nicholas vs Jacob Nielsen.   For anyone who doesn’t know, Jacob Nielsen is probably considered the World’s foremost expert on web usability (on making your website easier for people to use).  This [...]

  • SEO Help from Google?s Matt Cutts
    I found this on YouTube the other day.  It’s a video interview of Matt Cutts where he discusses some search engine optimisation (SEO) issues that should be of use for small businesses trying to improve their websites.  Matt Cutts is Google’s head of Web Spam and deals with issues of search quality.  Cutts is probably [...]

  • The Business of Blogging - Irish Blog Awards
    Late February saw the Irish Blog Awards take place.  I don’t know much about the Irish blogging community, or these awards but I thought we might all be able to learn something from the winners.  Blogging is part of the small business’s online marketing arsenal and these guys know enough to win an award.  Maybe they are [...]

  • Internet Marketing Services
    Talk of marketing can easily descend into high minded concepts that deliver little tangible value, at least in the short term. While building a brand can be a viable strategy in some cases, the vast majority of small business websites need a much more practical approach to Internet marketing and they need it right now. Get me visitors and make me sales ...


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