A Software Marketing Blog
A Software Marketing Blog
A Software Industry and Software Development Blog. Software marketing news, search engine information, software awards information and general tips and tricks for marketing online.
- Google Adwords Reporter
Dave Collins has been managing Shareware Promotions' Google AdWords accounts for as long as the AdWords scheme has been up and running, and at the time of writing this page is handling accounts with monthly budgets in the region of $80,000. Dave will review your adwords account and provide a detailed and comprehensive 75 point checklist covering your account setup, campaigns, campaign settings, ad group structure and names, budget, targeting, number of clicks, impressions, average position, click through rates, behavioural patterns, use of reporting facilities, change history, ad texts, keywords, matching options and more.
Dave will then then write-up his findings in a clear, detailed and well-illustrated report. The report is not generated from a template or boilerplate. Nor is it a general Google AdWords report, adapted to be relevant to your account. Every single item and recommendation is created based on your account and situation.
Google Adwords Report
- SQL2RSS
Convert MySQL databases to RSS feeds using a new php script - sql2rss. The new script currently supports the conversion of MySQL databases to RSS feeds.
- Reality vs. Accusations
Fantastic post from Dave Collins the blog post entitled Fruit, trees and the forest
There are times when I feel as though I live in a slightly different reality.
(1) Knocking imagination on the head.
One of the companies that we work with sells Windows Automation Software. It?s a great piece of software that?s been around since 1997, but they?re always looking at new ideas. Recently they decided to post a job resume for the product itself - titled ?I work 24×7 for no pay. Got a job for me??
It?s obviously not designed to be taken too seriously, and struck me as quite an imaginative experiment.
Fruit, trees and the forest
- Spy on the Competition
The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.
Spy on the Competition
- Hackathon
Computer software wizards from near and far will camp at the Silicon Valley headquarters of Internet search titan Yahoo next week for an overnight "hack-a-thon" in the spirit of innovation.
Yahoo heralded the 24-hour programming free-for-all as its first public "Hack Day" and said it was an extension of no-holds-barred software tinkering events that the company's engineers take part in internally.
The gathering was meant to inspire new twists on Yahoo services as well as reclaim "hacker" as a name for those adept at manipulating software in creative, not malicious, ways, said Yahoo network developer director Chad Dickerson.
Complete Article
- New Software Piracy Number for Phillippines
The Business Software Alliance (BSA) has said it is dedicating a single hotline for the reporting of software piracy in the Philippines.
The organization said the new toll-free number, 1-800-1-888-8787, will be available to all residents of the Philippines. Reports may also be filed online.
- Women in Games International
Dozens of game industry women gather to talk about how to balance work and life.
Women in Games
- Tucows Blog is Moving
The Tucows Blog has a new home at http://www.tucowsblog.com/.
- 25 Worst Websites
From unforgettable flame-outs to some of the most popular destinations around, no one is safe from our look at the world's dumbest dot-coms and silliest sites.
PC World's 25 Worst Websites
- What is In Store for the AISIP Future?
I interviewed Michael Halls about his acquisition of the AISIP.The AISIP is an independent organization for software industry professionals. The group was started by Sue Piccotta just over a year ago. Michael and David Halls recently purchased the organization. They have plans and shared some details in the interview..... AISIP Interview
- Amazing Weekend - Day of Giving
It is rare that I post personal thoughts in my blog posts, but I really cannot go without commenting on this weekend. I spent 3 days walking 50 miles for Multiple Sclerosis. I walked with my new hero, my youngest son, Ricky.
For me September 11th has become a day of giving, and I felt reflecting about my three days in todays blog post appropriate. Ricky and I raised $ 3,000 for MS, and we felt every step of the 50 miles. The level support we received during the walk was truly amazing. I have come to believe, that you get what you give.
While the walk was grueling, I feel richer for having endured, and seeing how my son, urged me on, when I knew how he was hurting showed me his incredible depth of character. I feel richer for it.
Sharon Housley
- Tucows Buy Kiko
Tucows aquired Kiko a web based calendar. Kiko was sold as a Web 2.0 company on eBay and went for $ 258,000. Read the details.
- History of ID Software
This is a very interesting piece The History of ID Software:
The theme over the course of these recent "A Short History of..." pieces, for those who have been following, is independence: the struggle to achieve it for one's self or for others, or simply its presence in places where you'd never expect to find it. It is that cooperative struggle for individuality, for the assertion of our humanity, that leads us to all grace.
The other articles on the bottom are also interesting and not terribly different from the Software Success Series.
- Report Crime, Aggregate Data Could Make a Difference
I hope the ecommerce services read this, imagine the power of their aggregate data:
During a presentation at the 2006 InfraGard National Conference -- which is focused on protecting U.S. critical infrastructure -- Wendi Whitmore, a special agent with the Air Force Office of Special Investigations, urged companies that are victims of cybercrime to report the problems to law enforcement agencies. Even though many cybercriminals don't get caught, the sharing of information between law enforcement and private businesses can help both groups develop better defenses, she said.
Report Crime
- Software Pirate is Jailed
A Florida man who made millions of dollars selling illegal copies of computer programs was sentenced Friday to six years in prison in one of the nation's largest software piracy cases.
Danny Ferrer, of Lakeland, Fla., pleaded guilty in June to conspiracy and copyright infringement charges after an FBI investigation of his Web site, BuysUSA.com. Ferrer also was ordered to pay more than $4.1 million in restitution to software makers Adobe Systems Inc., Autodesk, and Macromedia Inc.
Complete Article
- Interesting Trademark Strategy
Ok so this women purchased a bunch of googlesomething.com domains and attempted to sell them to Google for a large sum of cash, thinking she would make millions. When the Google trademark lawyers came calling you would think, like many of those before her she would back down and turn tail. She did counter-offer the domains at a discounted rate, these offers could have been her demise, because when she actually went to court her actual defense was ingenious.
The domain poacher told the court she had been planning a dating site and the domain was intended as "Go Ogle" rather than "Google". Because she had offered to sell the domains the court ruled in Google's favor. Still her ingenuity was rather impressive!
- Compelling Articles Make Great Content
Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content.
Compelling Articles Make Great Content
- My Dream App
Software entrepreneur Phill Ryu has announced ?My Dream App? a new competition that invites participants to submit their best ideas for a killer app. Contestants will compete for a chance to have their idea turned into a Mac shareware application and earn royalties on software sales, as well as take home prizes that include Macs and iPods.
- Publishing on Amazon
So the holidays are approaching. As hard as it is to believe, now is the time developers should be gearing up for holiday sales, if they target a consumer audience.
Do something different and consider reaching a new audience, Amazon sales spike in the holidays, it is easy for customers toss something "extra" in their cart, so if you products are not listed on Amazon it is time to think about getting them listed. How? Well that is easy, Great Mind Software provide a listing and publishing service for software developers interested in listing products on Amazon.
- Logo Maker Software
My graphical expertise is not quite what it could be, and on some of our smaller projects I do the graphic design in-house. In any event, I started playing around with Greenbox Logo Maker . This is one very cool piece of software. You can whip up logo in minutes! Really very versatile and well done.
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