By Sharon Housley
Lets face it as much as we all rely on email
communications it is not really a reliable technology.
Why Should I care about RSS Feeds
SPAM and viruses have wreaked havoc with a communication medium
and reduced its value. Users have become admittedly paranoid about
privacy issues and have begun "tuning out" and mentally
filtering mail. What this means is that vendors really ought to
begin exploring alternatives means of communciation in order to
be heard. One of these alternatives is RSS or Really Simple Syndication.
While I'm not suggesting that you abandon email
I think that many might want to consider RSS feeds as well. Because
RSS Feeds are selected by the end user spam is not an issue. RSS
is created using XML, a very basic markup language. One that does
not contain the risks inherent to email.
Endusers select the feeds they wish to view.
Content providers select the feeds they wish to display. By providing
a RSS feed another site may pick up "news" about your
software and post it. If email continues on a self destruct course
RSS will become a new standard and an accepted viable alternative
or more likely an email supplement. For now if you have a "technical"
customer base RSS might be a "cool" thing to add.
What are RSS Feeds -
In very simple non-technical terms RSS is an XML file containing
a directory of web pages with related news or information. The
RSS is contained in an XML file and referred to as a "feed".
RSS format is very simple, in fact even I was able to create a
feed with little effort.
The XML file basically contains what would be
commonly used as a title and description in an html document,
along with the url of a web page containing the actual content.
Sample feeds can be seen at:
Once uploaded to a website the feed should be
validated (to make sure you did not use any invalid characters).
The feed can then be submitted to engines. Individuals can view
your content in a reader. Individuals can also add news feed to
their websites by using an aggregator and tapping the feed of
news vendors or others.
For convenience I've created a webpage with RSS
resources at http://www.softwaremarketingresource.com/rss-feeds.html