Adwords & Adsesnse Resources

You might have noticed already that a growing number of people are now accessing the Internet from their mobile phones. They are searching for information about services, locating restaurants and hotels, checking weather and doing many other things.

Read more on Adwords for Mobile Websites and Web Apps…

When you use Adwords or any other PPC program for generating leads, form size plays a vital role in controlling your lead volume. I am often asked "Shall we have more fields or less in the lead generation form?" My answer is simple – "It depends".

Read more on Landing Page Friction to Control Lead Volume…

Anik Singhal has launched his PPC Classroom 2.0 and to coincide with his launch, we have updated our must-have-for-PPC keyword tool.

As you might know, it is very important to use all the 3 types of matching, the exact match, the phrase match and the broad match for your keywords in the Adwords campaigns so that you can get the best quality score and high click-through rate (CTR). You can now provide your basic set of keywords and (optionally) a set of modifiers like location (New York, California etc) or action (buy, get, download) or others (how to, where, what is) and get all types of permutations and combinations of keywords.

Read more on Keyword Matching Tool Updated to match PPC Classroom Launch…

As you know, you should include lots of negative match keywords in your keyword lists. You have to think about the terms that will indicate a mismatched prospect type (one who is not probable to buy your product/service). If you can avoid showing your ad on such queries, you can save yourself a nice chunk of wasted advertising dollars.

Read more on Adwords Negative Keywords…

Perry Marshall is the most-renowned Adwords expert and coach. If you are looking to master the Adwords system and make money selling your own products or an affiliate program, you can't get a better deal than this Adwords & Traffic Conversion Coaching Program – a 12 week intensive program.

Read more on Perry Marshall Announces His Adwords Coaching Program…

Tags: adwords, coaching, training, perry marshall, bobsled

I have planned to release several small guides and reports to cover the various aspects of Adwords in particular and Internet marketing in general. These will be concise reports (you can read them in less than 30 minutes) and easy to act upon (specific ideas covered in each).

Read more on Are you making these Adwords mistakes?…

This is old news but needs to be retold umpteen times because we just tend to forget this and run after the high traffic words. While reviewing the site of a client, I noticed that while he is getting much more traffic from a single word keyword, the conversion rate of the more accurate long tail term is much higher. Here are the exact figures:

Read more on Long Tail Keywords Convert Much Better…

Fatal mistake: Setting the destination URL of your Adwords ads as your home page where the keyword you chose does not even appear!

Simple solution: Have the destination URL contain your targeted keyword a couple of times. Here's how it works–

Read more on Correcting Fatal Adwords Mistake Decreases CPC from $5.15 to $0.41…

Did you know that small changes in your keywords strategy at Adwords can save you tons of money? Adding some variations of your basic keywords to the list of keywords in your ad group can increase the focus of the ad group, reduce your cost per click and help you identify the terms which you should focus on. Let us understand this with an example:

Read more on Keywords Tool Saves You Tons of Money on Adwords – FREE To Use…

While I work on providing more details, you should waste no more time and rush to see the full details of the Bobsled Run and sign-up as the program will be lauched today itself and you do not want to miss this unique training.

Read more on Adwords Expert Perry Marshall Launches Bobsled Run Adwords Training…

You might have heard the buzz about the PPC Classroom training launched by Anik Singal and Jeremy Palmer and wondering if you really need this. Here are some important ideas to help you decide:

Read more on Do you really need PPC Classroom training?…

When people click on your ad, they feel that your site can fulfil their want. Do you have what it takes to capture their attention quickly? Landing page design is quite vital for getting a higher response to the investment in the ads and Seth Godin has some nice tips here. Mark Widawer, a Google Adwords Professional also offers some great tips this landing page design manual.

Read more on Do Your Adwords Landing Pages Have These?…

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If you have been wanting to promote your site and offers using Adwords but have been worrying yourself to death whether you can do so efficiently, download this Adwords fast start kit. You will be way ahead of a majority of Adwords users.

Read more on FREE Adwords Fast Start Kit…

Google has launched the beta version of Website Optimizer, its experiment in landing page optimization with multi-variate testing.

This note from their site says it all:

We're looking for Advertisers who want to test variations of marketing content on their landing pages to see which version results in increased conversions for their website. If landing page optimization is one of your company's priorities, if you have a clearly defined goal (e.g. sign-up for a newsletter, checkout for purchase, or download of a whitepaper) on your website, and you can create and approve marketing content in a relatively short period of time, this beta test may be a good fit for you.

Naturally, this program is for existing Adwords advertisers only. They will suggest various sets of headline/copy/call-to-action etc and once you have implemented these, the results will give a hint about the set that is getting the best conversion.

Read more on Google Launches Website Optimizer…

Google provides precious little information about the search terms that brings people to your site and the ads that get clicked. And this information is priceless – it will let you reorganize your site to get the best ad (with the highest cost per click) in the right place.

Read more on Adsense Tracking Software – Which of Your Ads Are Getting Clicked?…

If you have bought a few Affiliate marketing books, you must have noticed the pattern. Get a nice introduction promising a great lifestyle, discuss some tips rehashed from here and there, squeeze in references to some high priced products and bingo!

Read more on ProjectX: Should You Buy Another Affiliate Marketing Book?…

Scot Boulch has released a highly controversial report and titled it "The Death of Adsense". Now as an Adsense publisher and one who loves to blog about Adsense, I could not help but read it. Is he correct? Has Adsense really died?

Read more on The Death of Adsense: Scot Releases a Highly Controversial Report…

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Did you get hit by Google's policy change that unfairly raised the prices on tens of thousands of Adwords Advertisers?

Are you still trying to recover and to find your lost traffic?

Read more on Has Google Increased Your Adwords Bid Prices?…

Joel Comm, author of The Adsense Secrets book has released an online game that teaches people how to make money online with Adsense.

You can create a hypothetical website on one of the many topics offered. Then choose the hosting method, the promotion options, the ad layout and some other parameters. After your site is ready, you can sit back and watch how your site is making money. You can also change the various parameters to see the impact on the income potential.

Read more on Joel Comm Launches The Adsense Game To Teach How To Make Money Online…

Google today announced that it has tightened its landing page guidelines and Adwords advertisers whose landing pages are not targeted enough will have to pay a penalty – the minimum bidsgo up for them. On an average, your ads will cost more if they at all show up.

Read more on Google Tightens Landing Page Guidelines…