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Search Engine Optimization Blog
- 10 ways to improve your marketing content
Good copy is an essential part of any effective marketing campaign. High quality content can increase your sales and generate more customer leads. But when writing is exceptional, people bookmark your site and generate media buzz over your products and services. Literally overnight, you can get hundreds or thousands of people to [...]
- Pagerank explained by Matt Cutts
Matt Cutts has recently written an interesting new article on how Pagerank works in Google. There is no question that link analysis has gone through extensive changes since the original introduction of Pagerank by the Google founders and it’s refreshing to see the head of the webspam team weigh in on how things work. [...]
- Bring more yellow to your life with a FREE YellowSEO Highlighter
Many people ask us why we chose the color yellow for our website name. The answer is simple. At YellowSEO, our goal is to highlight your site, drive more traffic, and grow your business. For a limited time, we are happy to offer our visitors FREE Highlighter pens so that you can see the [...]
- Wolfram Alpha Launch: The Dawn of a New Era for the Web?
Wolfram Alpha is an intriguing new search engine which is based on building a large set of facts into a system and making it computable. On May 15th at 7 pm, WolframAlpha became public. Initial queries like “What is the meaning of life?” Answer: 42 were quite hilarious. (fyi, references the age-old Hitchhikers [...]
- Caution:Blog Scrapers
There has recently been a lot talk about the importance of blogging for SEO purposes. Many experts agree that a blog is a dynamic and interactive tool which allows you to effectively address vital issues and share relevant and useful information with readers both inside and outside the industry. But as blogging increases in popularity, [...]
- Home Page Optimization: How to get a customer in 7 seconds
There’s only one chance at making a good first impression. That’s why your home page is, by far, the most important page on your entire website. Optimizing your home page is not just about SEO, but it is also about optimizing your most critical landing pages for conversions.
Most people don’t realize that the ultimate common [...]
- Local Search Optimization, the new SEO for small businesses?
Earlier last week Google released a statement announcing that effective April, 6th local search results will be included by default on all queries. How does this change anything? Here is why we believe it will have a huge impact on the way many SEO companies build their strategies.
Let?s start with the benefits for the immediate consumer. [...]
- 8 Steps To Improve Your Adwords Quality Score
A high quality score in Adwords means you will be able to run your pay-per-click campaign cheaper and more effectively than your competitors.
Most people don?t know that Google Adwords will give preference to cheaper ads provided they demonstrate high relevance, excellent clickthrough rate and better overall performance.
8 steps in improving your Adwords Quality Score
1. Use [...]
- Data Feed Optimization: A Hidden Gem of Online Marketing
As the price of online advertising increases every single day, it is vital to discover more efficient ways to advertise. Comparison shopping engines such as Shopzilla, Froogle and Shopping.com offer the ability to reach untapped markets without high upfront costs associated with other forms of advertising. The payment structure is similar to Google Adwords but [...]
- Bounce rates, impressions, and Click through rates (CTR)
For a while now, Google has been taking bounce rates into consideration for rankings, but there really hasn’t been a lot of discussion on what that means to the average site. Bounces have a large impact on sites which have low traffic, which for many newer sites is all of them. One of the things [...]
- When is a good time to do SEO?
For many website owners, there is a logical process which most companies follow.
1) Build a website
2) Do a pay per click campaign
3) If it goes well pay more into pay per click, experiment with SEO
4) If it doesn’t go well, stop investing in the website.
However, after a website is built, the FIRST step should be [...]
- SEO-friendly Wordpress Permalinks
Google has a tendency to give less weight to dynamic urls than static ones. That means if google sees a .php extension or ?article=123, it will not rank as high as a url which has keywords in it and is a static permanent link. Wordpress, by default uses dynamic links and therefore is [...]
- Rank checking tools blocked by Google
Most people don’t know the sordid history of automated query tools with Google.
WebPosition Gold and Google- The SAGA:
Penalize you for using web position gold: (April 2003) http://www.webmasterworld.com/forum3/12118.htm
Google and position checking software: (Jan 2003) http://www.webmasterworld.com/forum3/8573.htm
Whats the status of Google vs WPG Users? (July 2002) http://www.webmasterworld.com/forum5/1231.htm
What exactly gets banned using WebPositionGold; (June 2004) http://www.webmasterworld.com/forum5/4799.htm
Web Position [...]
- A reputation management crisis
Reputation management is not the most well-defined term in the industry. What exactly does it mean? How does one do reputation management? The fact is that a lot of SEO’s don’t even know what to do until an incident happens.
It’s not until you’re in a situation where someone is attacking your honor where you realize [...]
- Google?s content network
Many people that manage Pay per click campaigns are aware that Google’s content network has a significantly lower quality of conversions than their ads. However, most people don’t know that the reason for it is because that is where the majority of click-fraud occurs. If you do manage a Pay-per-click campaign, you’re better off targetting [...]
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